NCUA Insured
Member-Owned
2 charter
Established in 1931
Contact this credit union directly for detailed information about membership eligibility and current rates.
Membership Eligibility
Anyone who lives, works, or worships in or around La Crosse, WI may be eligible to join. Community credit unions are open to the general public within their service area.
Check eligibility on their website →NCUA Insured — deposits protected up to $250,000
Member-Owned — not-for-profit cooperative
2 charter
Established in 1931
Contact this credit union directly for detailed information about membership eligibility, current rates, and services.
Services Offered
This credit union is located in La Crosse and serves members in the WI area. Currently serving 6,656 members.
Contact the credit union to confirm membership eligibility requirements for your area.
Credit union membership is based on a common bond. Contact this credit union directly to confirm you qualify for membership.
Key indicators from NCUA regulatory filings. Tap any metric to learn what it means.
Source: NCUA Federally Insured Credit Unions list, Q4 2025.
Rates sourced from NCUA call report data (Q4 2025). Contact the credit union for current rates and terms.
New Auto Loan
3.99%Used Auto Loan
4.49%Personal Loan
10.99%Credit Card APR
8.99%Important: Rates are sourced from NCUA call report filings (Q4 2025) and reflect averages reported by the credit union — not guaranteed quotes. Contact the credit union directly for current rates and terms.
Your actual rate will vary based on your credit score, loan term, and financial profile. Personal loans and credit cards tend to see the most variation.
Lowest rates currently reported by credit unions in WI (NCUA Q4 2025).
Appleton, WI
Appleton, WI
Kaukauna, WI
Wausau, WI
Rates from NCUA regulatory filings. Contact credit unions directly for current rates.
4.3
35 Google reviews
Reviews sourced from Google Maps. Ratings reflect member experiences at this credit union.
View on Google MapsRising Starr K9
3 months ago
I’ve consistently had positive experiences at this GECU location. The staff is friendly, professional, and always willing to help when questions come up. The branch is well run, and the business hours make it easy to stop in without feeling rushed. I also appreciate how respectful and welcoming the team has been during visits with service dogs. As someone who works with dogs being trained for service-level public behavior, it’s encouraging to see a business that understands the role of properly trained working animals while still maintaining a professional environment for everyone. Overall, a great branch with a helpful and courteous staff.
Nikki B
4 months ago
I don't live in town but was in need of a cashiers check. I went to Altra where I had a newly opened account w just $5 in the account. The rep was googling their shared branches when he said my cities bank was a shared branch w GECU. I could go there for a cashiers check w funds from my cities account! I drove across town, between parking, walking in, getting the check and leaving? All done in under 10 minutes! Jacksun was kind and helpful. I told him where I banked, gave him my member number, license, how much I needed as a check and who it was payable to. He made the process seamless, thank you Jacksun!
Samantha Kreinbring DC
11 months ago
I have banked with GECU since 1999 and just closed my account. Through this they helped me through my first vehicle loan where we got a great interest rate around 3% at the time. I loved the online banking, people who have worked there, and their prompt service when I called. If I still lived in WI or had any intention going back I would not have closed this account. Many thanks for the great service over the years.
Kendra
a year ago
If I could give negative stars I would. I was in a bit of a pickle with my house offer. My original lender was giving conflicting information. I reached out to Molly with GECU after a family member who worked with her for years suggested she may be able to help. I was working on short notice and didn't want to be a bother so i left Molly a voicemail. In a panic, I couldn't remember if I left my correct number in the voicemail so i called back and Molly actually picked up. She gave me a very stand offish and annoyed tone as she asked what I needed. I let her know my situation and told her my time frame I was put on. She was obviously annoyed with me but continued to look into helping me. I suggested becoming a GECU member and asked what potential options there were. Molly informed me that she could not offer me any less of an interest rate than my original lender. She stated. AND I QUOTE. "Well it sounds like you just can't afford this place so you need to back out. is that right?" INSENSITIVE. I was shocked by her comment so i told her to have a good day and thanks for her assistance. luckily, I called another Credit Union and they were able to help me get a grant and offered a lower interest rate. If someone can't help me I am absolutely willing to move on and keep trying elsewhere, but Molly's comment was so disrespectful and unprofessional. Obviously someone in that situation is trying everything they can to NOT give up on their dream of being a homeowner. Why would I bother reaching out if I figured I better just give up? GECU clearly does not give their clients confidence or help. I will certainly continue to tell that story to anyone that asks about this inconsiderate company.
Alec S
a year ago
Awful credit union. They seem very unorganized and take forever to get back to you. Their secretaries were nice enough but the loan officers were unhelpful and kind of rude. My experience with them makes me thankful I never opened up an account through them. Altra isn’t much better but at least they have free ATMs. I recommend looking into other local credit unions before you ever consider this place
Weekdays 9am–4pm typically have the shortest wait times for new member inquiries.
Your deposits are federally insured up to $250,000 per account category by the National Credit Union Administration (NCUA).
Phone
(608) 785-7720Website
Visit WebsiteMembers
6,656
Total Assets
$116.9M
Year Opened
1931
Net Worth
Well Capitalized
Official NCUA Data
All data sourced from the National Credit Union Administration (NCUA).
View NCUA Profile